The Lean Startup

The Lean Startup

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

Now is the time to think Lean.

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The Lean Startup

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Description

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that’s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it’s too late.

The Lean Startup

Additional information

Product details

Publisher : Penguin UK; 1st edition (1 Jan. 2011)
Language : English
Paperback : 320 pages
ISBN-10 : 0670921602
ISBN-13 : 978-0670921607
Dimensions : 15.3 x 2.5 x 23.4 cm

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